Search Engine Optimization
We offer SEO Services to drive more traffic and better rankings
SEO isn’t just about the content it is also about how that content is served to the user, is it optimised, served quickly across devices and served securely.
SEO is becoming increasingly important for businesses of all sizes. SEO stands for Search Engine Optimisation and is the name given to the techniques for getting your site higher in the natural Google and other search engine rankings. So, the higher your site appears, the more traffic you will receive as it will have more exposure.
Search engines show relevant results based on the keywords or phrases that the users have typed into the search engine. This presents an excellent opportunity for businesses to take advantage of highly targeted traffic to their website. SEO isn’t like PPC. SEO optimised pages means higher ranks – it can’t be bought, it’s earned.
We provide a combination of SEO services which are very powerful when used together. There are a lot of myths surrounding good optimisation practices, and that is why we offer professional services by focusing on the main areas that are important for any business that wants their website to rank well.
Onsite technical optimisation
This is an important area in which an SEO company can help you because it requires specialist knowledge of what goes on behind the scenes of a website. Amongst other things, it focuses on areas such as:
- Semantic Code
- Image Optimisation
- Meta Data & Headings
- Social Media Integration
- Page Speed & Performance
- Mobile Friendly
- Rich Snippets
- AMP (Accelerated Mobile Project)
- Security (SSL)
Google uses all of this in addition to your content to determine what your site is about and how relevant it is to certain search terms aswell as how long your website takes to display, it doesn’t penalise users for using smaller devices, if a visitor wants to share your content with their friends on social media they can do easily, that all of your images are optimised and that your pages load quickly even on a mobile phone using a 3G connection. If all of this is optimised then your site will stand a better chance of being ranked higher. Content is king but if your content loads slowly on an unsecure website following bad practices then your content might not get the exposure it deserves. Google determines your ranking based on how well your website performs and the content that’s on the site.
SEO Optimised Content
Onsite content is very important for SEO rankings. Google likes websites which are updated with high-quality content on a regular basis. Content should also be keyword optimised, focusing on the right keywords that you want to rank for to generate traffic.
Our service focuses on incorporating keywords subtly and in the right places, as well as including outbound and inbound links to other relevant pages to boost your website authority. Also improving the readability of your pages and the how the content is presented.
Inbound link building
Links from other websites pointing back to your own site are like votes that tell the search engines your site has something worth linking to. To be successful when trying to appear in the search engines you need to grow links over time, and there are lots of ways to go about doing this.
Good-quality content is one way to build natural links as people will want to link to it when it provides something of value, but there are many others, and we focus on the most effective to improve your rankings over time.
Optimisation is more important than ever
The aim of our SEO services is to get more traffic to your website through ranking higher in the search engine results pages. But we also focus on generating the right traffic that will be more beneficial for your business. Overall, our SEO services focus on increasing your sales as well as your traffic levels, which is the ultimate goal of any form of search engine optimisation.